AI texting for Mortgage

Turn Aged Mortgage Leads Into Funded Loans

Borrowers who were not ready months ago may be ready today. Rates move, homes get found, leases end. Conversta re-engages your opted-in aged mortgage leads and surfaces the ones worth a loan officer's time.

Example SMS Conversation

Conversta: Hi Kim, Alex at Summit Home Loans. You looked at refinancing with us a while back. Is that still on your mind? Reply STOP to opt out.
Lead: Maybe, depends on the rate now
Conversta: Totally fair. A loan officer can run updated numbers on a quick call. Want me to set that up for this week?
Lead: Sure, Wednesday afternoon

12% → 65%

contact rate, reported by a direct-lending team

80%

of sales need 5+ follow-ups (most reps quit after 2)

−40%

cost per appointment reported by teams like Elite Mortgage

Why leads slip away today

Old leads sit untouched

Months of paid leads wait in the CRM.

LOs focus on new leads

Nobody has time to re-work old files.

Rate changes go unnoticed

Borrowers who would now qualify never hear from you.

How Conversta handles it

  1. Pick the segment: Opted-in leads by age, loan type, or source.
  2. Low-pressure check-in: "Still thinking about a home loan?"
  3. Re-qualify in the thread: Updated timeline and goals.
  4. Book the LO: Ready borrowers book or connect live.

The results teams see

  • A direct-lending team moved its contact rate from 12% to 65%.
  • 80% of sales need 5+ follow-ups; aged leads usually got two.
  • Recovering leads you already paid for lowers cost per loan.
Compliance built in: Only leads with valid, current consent are texted; opt-outs are honored immediately.

"Contact rates went from 12% to 65%… Conversta finds the needle in the haystack automatically."

Michael R. — Founder, TaxAdvantage

Frequently Asked Questions

How old can a mortgage lead be?

Any age, as long as the borrower consented to hear from you and has not opted out.

What do you say to an old lead?

A short, low-pressure check-in that asks if they are still interested.

Does it replace my loan officers?

No. It finds the ready borrowers and hands them to your LOs.